A pre-event email sequence that boosts attendance
The GatherPro Team
People sign up with good intentions and then life gets busy. A handful of timely emails meaningfully lifts the number of registrants who actually attend.
On registration: confirm and reassure
Send the confirmation immediately, with the date, location, and the attendee's QR code. This is the email they will look for on the day.
One week before: remind and prepare
Restate the essentials, add parking or joining details, and tell them what to bring.
The morning of: nudge
A short same-day reminder with the QR code and a map is the single highest-impact message in the sequence.
After: follow up
Thank attendees, share photos or slides, and point them to your next event while the experience is fresh.
Automate the whole sequence once and every future event benefits.